Industrial Journalist TR Cutler Predicts 2020 Will Be Huge Growth for Direct-to-Consumer Manufacturing

December 03 08:00 2019
Industrial Journalist TR Cutler Predicts 2020 Will Be Huge Growth for Direct-to-Consumer Manufacturing

Industrial journalist, Thomas R. Cutler recently predicted 2020 will be the year of D2C (direct-to-consumer) manufacturing in Manufacturing Outlook magazine. According to Cutler, half of all manufacturers are building direct-to-consumer channels, because today’s shoppers prefer to buy directly from brand manufacturers versus retailers. Direct-to-consumer manufacturers are expected to grow almost 20% per year, for the next five years, doubling the gross revenue in just a short five-year time span.

Small manufacturers know more consumers are shopping online. They are desperately seeking the must-have tools for scaling direct-to-consumer brands and Katana cloud-based manufacturing software is taking the lead by building integrations with popular e-commerce sales channels (such as Shopify and WooCommerce) and accounting tools (QuickBooks and Xero) to support smooth and automated workflows.

Real-time inventory updates are critical in the D2C manufacturing environment. Failure to have accurate data ensures disappointed customers who will go elsewhere. 24/7 information is best accomplished with an automated booking engine. With a unique auto-booking engine, inventory is tracked in real-time, automatically allocating available material and finished products to fulfill orders; if the order priority changes, inventory will be redistributed to fit the new production schedule.

About TR Cutler, Inc. 

Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 20-year anniversary of the Manufacturing Media Consortium.

Cutler has authored more than 7,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler

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