The Relationship Between Packaging And Marketing

July 21 12:16 2021

First impressions are very important, and your packaging is often a consumer’s first introduction to the product. As such, product packaging is a factor that manufacturers should never overlook. The importance of product packaging is multi-faceted and can go a long way in securing a good first impression and lasting brand loyalty.

What’s The Importance of Product Packaging

Protects the product

The main purpose of packaging is to protect the product. Good packaging makes processing easier in the distribution chain, keeps the product new, ensures product safety and protects the product. Good packaging also tells the consumer about the product’s content and properties.

Plastic is used for packaging because it is such a versatile material. It is light and durable, which is good for logistics, and it provides excellent protection for many types of products.

Displays and promotes the product

Product packaging is an underappreciated hero in the marketing world. Packaging is supremely functional: it protects the product. It contains the product. It displays the product. It promotes the product. Its design and labeling communicate about the product. And the package itself can even increase the product’s utility, making it better suited to however the customer wants to use it.

Packaging provides an opportunity for a product to jump out and differentiate itself on the crowded, viciously competitive shelves of supermarkets, drugstores, department stores, and other retailers. Every single customer who buys a product inevitably interacts with the packaging, which is what makes it such a potentially powerful touch point.

Attracts buyers

Expert says “To attract customers you need to develop a quality product with attractive packaging according to your target audience.”

You should set who your customers are going to be for every product so you can make your packaging accordingly to attracts that particular age group e.g. if your product belongs to kids or teens you can design it in a colorful way with some cartoon character to attract your target audience with innovative product packaging design.

Focus and design your product on what your customers wants not on what you want to offer them. You work for your customers so their satisfaction is most important. A creative packaging design will take the growth further by generating sales. Most of the FMCG companies take packaging design very seriously as its very cost effective method of advertising compared to other methods.

Differentiates the product from competitors

You should always keep an eye on your competitors so that you can make better and stand out against them.

Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.

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