Titled Italy: beauty to share, Visit Italy’s winning video campaign has been a global victory for the company, earning over 60 million views for this subsidiary of Marketing Italia Srl, a leading European marketing and tourism brand and winner of the best portal at the Web Awards 2020 in Brussels.
Best Viral Video
“Beating out the BBC, arguably the giants of British media, to win the ‘Best Viral Video’ category in the final round of the 2021 Lovie Awards is an unprecedented achievement for Visit Italy. We couldn’t be more excited or proud,” enthuses spokesperson for Italy’s best-loved tourism guide.
The 2021 Lovie Awards were hosted in London. Named as a tribute to Ada Lovelace, the first programmer in history, the Lovie Awards are considered Europe’s most important competition in the world of the Internet.
This prestigious annual competition sees leaders in global communications come together to vie for honors in its six main categories: websites, advertising, videos, podcasts, social media, and apps, mobile, and voice. Entrants include brand heavyweights such as Adidas, Nike, CNN, The Guardian, VICE, Al Jazeera, BuzzFeed or VOGUE Spain.
Visit Italy’s phenomenal win of the ‘People’s Lovie’ award for the ‘Best Viral Video’ in Europe was announced via live streaming by the International Academy of Digital Arts & Sciences, an organisation founded to guide the progress of the Internet.
“Our victory can be attributed to our advertising campaign titled Italy: beauty to share, which went viral around the world and obtained over 60 million views. We believe that our tourism commercial brilliantly captures and conveys the emotions that a visit to Italy can evoke. It is essentially a compilation of the most beautiful content shared by travellers themselves on Instagram,” continues the spokesperson.
Italy: beauty to share
Visit Italy’s viral video builds on the emotions that a visitor to Italy can expect to experience as told through the stunning images shared by travelers as they explore the country’s cultural hots spots and historic sites, world-renowned restaurants, remote beaches, exhibitions, events, and shows on Instagram.
“From chilling on a sailing ship off Capri to breakfast at a B&B in Matera, from taking in a spectacular sunset in Positano to unforgettable dining experiences, from taking in the marvels of the Colosseum in the Eternal City and inspiring architecture to roaming Italy’s quaint streets, from touring its many galleries and museums to watching the gondolas cruise its Venetian canals, our video portrays the essence of a trip to our wonderful country.”
“Italy has among the richest artistic heritage in the world. Who can deny the warmth of this Mediterranean nation with its breath-taking landscapes, extraordinary variety of flavours, and sensational events? It is the European destination for an unforgettable holiday, and we plan to build on our win as the channel for promoting Italy worldwide,” concludes the spokesperson.
Conclusion
Visit Italy is the guide of Italy dedicated to helping visitors plan their travel to Italy, giving them useful information about top things to do, its regions and wonderful cities and how to make the most of their trip. Visit Italy is an initiative of Marketing Italia Srl, a leading European marketing and tourism brand and winner of the best portal at the Web Awards 2020 in Brussels.
Social Media Links
Instagram: https://www.instagram.com/visititaly/Facebook: https://www.facebook.com/visititalyofficial
Media ContactCompany Name: Visit ItalyContact Person: Marketing Italia SrlEmail: Send EmailCountry: ItalyWebsite: https://www.visititaly.eu/
